art direction & brand design

Design as brand power

Over the past 10 years, I’ve worked in fashion, beauty, wellness, and lifestyle – from indie brands to global names like Adidas, Pai Skincare, and Beauty Pie. My work covers from art direction, branding, events, web design and packaging. 

Adidas-Adidas Originals
Anatome_London
Beauty Pie_London
Drowsy_London
Hedoine_London
Mi Momento_Barcelona
Pai Skincare_London
Rachel Jackson_London
Rehaus_London

— What I Do

Brand / Art Direction

I lead creative direction for 360° campaigns, shaping concepts from idea to execution across social, email, events, and brand activations.

Brand / Art Direction

Web Design / Development

Designing and developing seamless, brand-aligned websites that balance aesthetics and usability.

Web Design / Development

Packaging

Crafting meaningful, sustainable packaging and gift cards — from concept to consultancy, final artwork, and production — designed to stand out on shelf, online, and in hand.

Packaging

Paid Media

Producing performance-driven, on-brand visual content for both paid and organic channels - guided by a clear creative and strategic approach.

Paid Media

Carla Belli ❊ 2026 © All work rights reserved to their respective owners. Website by Matias Belli